PRODUCT TYPE
branding guide & mobile app
YEAR
2025
TOOLS
adobe indesign, adobe photoshop, adobe illustrator, figma
ENSEMBLE / aan - saam - bl | noun
A complete & coordinated outfit, often consisting of multiple pieces that are intended to be worn together.
onsemble is a mobile fashion app that serves as a virtual closet. The goal of the app was to improve the relationship of the user and their closet through styling, organization, planning, and analytics.
The branding of onsemble was designed to feel chic, contemporary, and personal to the user.
DESCRIPTION
The logo uses a serif font to add fashion-forward sophistication to the brand. It is also used to create the logo mark- the hanger produced from the letter “e.”
The branding colors are a yellow inspired by Barbie’s blonde hair (a fashion icon), black and white (the colors of vintage Barbie’s swimsuit), and greige green and emerald green (for a contemporary, elegant feel).
LOGO
HEX COLORS
WHITE | #ffffff
BLONDE | #c5a052
GREIGE GREEN | #7e7869
DARK EMERALD | #3f4636
VINTAGE BLACK | #1e1912
THE MOBILE APP
Four functions of the onsemble app:
1. upload organize personal clothing & accessories into a virtual closet
2. plan outfits for future events on a calendar
3. receive styling/outfit ideas based on personal style using a smart stylist (artificial intelligence)
4. track analytics of closet use